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To effectively communicate, the social context must be understood.

If flood awareness campaigns are tobe successful then they must communicate with their target audience effectively. For example, some stateshave identified the need to provide flood warnings in specific languages: In Baden-Wu?rttemberg, for example,communicating in Turkish and Russian, as well as German, has allowed the state to communicate better with allthose people living in an area at risk of floods.

PERC Reports